I'm trying to use free products and free communities to attract people to the page. However, when I do this, people get confused by the checkout process, mistaking it for the beginning of a transaction rather than a truly free product. If you can make free products appear truly free, without any dollar signs or indications of purchasing, that would help. But, if you could eliminate the idea of transactions altogether for free products, that would really be a game-changer for marketing.
I don't want people going through any checkout process ideally. I just want them to be able to access it by making an account. This would resolve so many issues faster for anything that's free.