IMPORTANT FOR CONVERSION: Customizable "Signup" button in main nav so that the Call-To-Action matches the page content.
M
Matt Allen
Right now the main navigation “Sign Up” button is global and can’t be customized. This creates confusion for users who are currently visiting a product sales page or webinar registration page because they think they are signing up for the offer they are reading about on that page, not just creating a free login that grants them access to nothing.
That breaks expectations and hurts conversions, taking them away from the action you want them to take on that sales page or landing page. The CTA in the header should always match the page context and send users exactly where they expect to go.
This could be set in "Menu" settings, allowing you to customize the color, link, and text of the "signup" button in main navigation based on the menu selected for that page.
Example, I have a different menu I use for my course enrollment pages, my membership pages, and my free lead magnet pages and general pages (home, contact, etc.)