Hi! It's very effective to offer a free quiz to test someone's knowledge in a certain area as a lead magnet. Much more efficient than just posting a form. After the potential client receives feedback on their quiz result, they will be more willing to sign up for training. They are closer to buying something because not only did they get inspired, but they also got personal feedback. After the quiz, we can collect their emails to send them, eg, a free PDF, and direct them to our sales page. Best Regards//Malin